On-Page SEO

The structure of your website plays an important role in user experience as well as theme relevancy when it comes to search engines like Google understanding what your website is about, or it’s “theme”. Website architecture is simply structuring your menu’s, content and other elements to your website in a way that the visitor will be able to navigate through your website easily and find what they want with relative ease. It is also for the “spider” or “bot” that search engines send out to view and understand the subject matter of your website in order to determine the rankings of your web pages in the search engine index. It is the first port of call when it comes to search engine optimisation for a website.


As mentioned above, structure the menu’s, content and other elements in order to be as relevant as possible with the specific sub-theme of the web page in question, as well as the overall theme of the website. It is a process of slightly altering content, having a coherent internal linking structure, tweaking menus and meta elements (these are bits of text that are in the code of the website and are for search engine bots alone) for optimal subject matter relevancy.

The key is in Google’s mission statement: “Google’s mission is to organize the world’s information and make it universally accessible and useful.” This basically means that the business that has organised the theme of their website the best, wins. This is the first aspect of SEO that is usually tackled by digital marketing agencies and SEO companies.

What are the benefits?

The main benefit of performing on-page SEO correctly is for the user and potential customer. They are able to firstly navigate through your website in a clear and concise manner, which leads them to spend more time on your website which in turn would lead them to be more likely to fill out a contact form or buy a product. It is also a sure sign of memorability, which would lead to multiple visits and the building blocks of authority and trust.

The by-product of this is an increase in sales/enquiries, traffic and making an increase in search engine rankings easier.


On-page SEO is the 1st part of SEO and usually comes bundled with off-page SEO to produce the complete service of search engine optimisation. For information on pricing please get in touch by either going to our contact page and filling out the enquiry form or call GsM on 01204 860 679 and we will be happy to assist you and your business.