Another form of internet marketing is PPC (or Pay-Per-Click). It is an advertising platform mainly provided by search engines like Google. It is a system where you only pay for a visitor when they have clicked on your advert. Your advert is some text to entice the viewer to click on it to view your website and perform a desired action, be it a purchase, entering their email address or anything else.
The PPC system works by allowing you to “bid” on an unlimited number of keywords. E.g. if your business revolved around storage solutions for students and you had a large storage facility in Bolton, you would want to bid on the phrase “student storage bolton”. Depending on the amount of competition your business has in the area (i.e. how many other businesses are bidding for that phrase) your bid for that phrase would vary.