There are some software and agencies out there that provide cheap SEO services, and if you decide that you would like to go down that path that’s fine, however SEO is and should be considered by your business as a long term strategy. Google changes it’s ranking algorithm around 300-400 times a year. Most of these are very minor changes but there are 2-3 times a year where a major update is released and rankings change quite significantly.
If your business has “bad neighbourhood”/”spammy” links pointing to your website, this will certainly affect your rankings in Google by getting your website penalized and literally can put you out of business overnight due to a drop off the first page of Google resulting in major loss of traffic and customers.
