We are very excited to announce a freebie as our first blog post! What is it I hear you say? Well, if you haven’t guessed it by the title, we have created a Facebook application that allows you to make multiple posts to multiple friends/groups/pages, all with a few ticks and clicks of a mouse button.
Why and how will this help my business?
Does your business have a facebook page? Are you involved in social media marketing with facebook? Do you communicate with your audience often? These are all questions that business owners should be asking themselves as facebook and social networks in general are a major source of traffic. They are the “word of mouth” of the digital world and thus traffic that arrives at your facebook page by recommendation has then a higher % chance of visiting your business website and performing some sort of desired action, be it an enquiry, a phone call or even a purchase.
Lets look at an example:
Imagine you are a local bakery shop that makes all sorts of bread, pastry, cakes etc foodstuffs. You have a facebook page that you use to promote your business to your local community and you have spent some time in building up a local following of people that like the quality of your goods and also act as a “word of mouth” referral when it comes to the offline world.
You want to ensure repeat custom from your current customers and entice new customers to visit your shop or place a phone order for your goods so you offer various promotional prices like 2 for 1 and other such methods. You want to make people aware of your promotions etc so you post facebook statuses on your page which shows people who have “liked” your page your status on a 2 for 1 promotion for example.
This does increase awareness and potential custom but there is a problem:
- Exposure – The only people who can see your status update on your page are the people that have “liked” your page. Plus, they can only see it if they are logged into facebook at the time of posting and notice their home feed change. Most people don’t have the email notification of a status update from a page they like turned on.
To combat this problem of exposure, you may want to post the 2 for 1 offer to all your friends that are on the personal account, to local groups that you have joined and to local pages that you have “liked”. This sure does create a lot more exposure for your business and your offer and potential new customers becoming returning ones, but then you run into another problem:
- Time – If you are like me and have joined hundreds of groups and “liked” many pages and have many “facebook friends”, the process of posting the same message to all these people becomes a VERY lengthy and time consuming one.
It has taken me in the past up to 3 hours to post my message to all my friends/groups/pages that are on my account and by the end of it my brain was fried.
Imagine being able to write your message and then select the groups/pages/friends you wanted to post your message to by just ticking a box next to their name/picture and then clicking the “Post” button and have your message sent out to all your groups/friends/pages in your account that accept posts.
The time saved will be a phenomenal amount (for me it would have been 3 hours) which can be better used by running your business.
UPDATE: It seems Facebook doesn’t like the current app for some reason. Please
CLICK HERE (link removed) for the app that works.
GsM Fbposter (link removed) for more. Click on the images below for a preview.
UPDATE 2: We are closing down the tool as we are having problems with it. We are in the process of making a new one so if you would like to be notified, please let us know.
UPDATE 3: We have found a tool that does a great job at a really affordable price. Click here to find out more.