What is Email Marketing?

Email Marketing, is an internet marketing method using email as the communication method with your current and potential customers in order to market your products and services to them.

How is Email Marketing effectively used?

Email Marketing is used in a variety of different ways. These are just a few:

  • In a Pay-per-Click (PPC) campaign – a sales page is set up and used to capture email addresses by offering a download that is of value to the visitor.
  • In a Newsletter Subscription – an email address is entered in exchange for access to content like news updates.
  • In a Contact Form – a visitor is requesting information or a call-back in regards to a product/service you are offering.

GsM provides its clients with effective email marketing strategies and techniques to leverage the power of email so that our clients’ businesses can achieve a high ROI and brand awareness.

We set up the most appropriate email marketing methods for our clients, which usually includes an auto-responder set up where pre-written emails are scheduled to be sent out to new prospects automatically at a variety of different time intervals. These range from hours to days depending on the target audiences’ demographics.

Why choose Email Marketing?

The main reason email marketing is used is because it is probably THE most cost effective method of marketing to current and potential prospects. For example:

On average, 1 email address equates to £1 when marketing a product/service. If you have 100 email addresses and send out a promotional email, on average 10% will convert. That is 10 people buying a product/service from you. If your profit is £10, that means your business has made £100 (10 people x 10 sales at £10 each).

So the more targeted email addresses your business collects, the more potential in profit waiting to be unlocked. This is the case when email marketing is performed correctly and not “spammed”. This is why GsM is here, to perform the process for your business and to establish, develop and nurture the relationship between your business and your list.

This is why “list building” is a great way to market on the internet. With a low monthly fee, the cost versus the return it brings is undeniably a profitable one. Ask yourself this: “How much does it cost to get a targeted visitor in front of your business website?” Why not maximize on that cost by retaining the visitor using an email capture form than having to spend it again on potentially the same visitor?

If you would like to find out more about how your business can benefit using our email marketing tips and methods, please get in touch with us by calling us on 01204 860 679 or by filling in the form above.